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Research papers

Can results of pre-tests be related to results of post-tests?

The present report deals with the results of an extensive experiment of pre-testing and post-testing advertisements. The basic motive behind this experiments the present situation with regard to advertising research in general pre-testing in...

Catalogue: ESOMAR Congress 1966
Author: J. E. Adriessens
September 1, 1966
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Citation

Adriessens, J. E. (1966a, September 01). Can results of pre-tests be related to results of post-tests?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-results-of-pre-tests-be-related-to-results-of-post-tests-